2.9.3 Cultural Notes
- How to address each other in a Chinese company
In Chinese companies, addressing colleagues and superiors follows a hierarchical structure that reflects traditional cultural values and respect for authority. This contrasts with the more casual approach typically seen in American workplaces. It is very important to know that in a Chinese company, people do not address each other using first names for the most part. It is comparatively a lot more formal than companies in the United States. People for the most part address each other using their titles and positions in the format of “Last name + position.” For example, in our lesson, interns would address their manager 赵莉莉 as 赵主管.
People would address the Office Manager of the company surnamed Wang as 王经理 (Wáng Jīnglǐ), the Director of the Technology Division surnamed Zhang as张主任(Zhāng Zhǔrèn), and the General Manager of the company surname Li as 李总（ (Lǐ Zǒng). It is common to address someone by their title or job position rather than by their name, especially in formal situations. Using titles shows respect for the person’s professional role and aligns with hierarchical values in the context of Chinese workplace culture. These forms show respect for the person’s position while maintaining a professional distance.
General terms of respect are also used, often with surnames, such as 王先生 (Wáng xiānsheng) – Mr. Wang;李女士 (Lǐ nǚshì) – Ms. Li. These are more formal and are often used when addressing unfamiliar individuals or in more official settings. Sometimes, people are addressed solely by their position, such as 总监 (zǒngjiān) – Director, 主管 (zhǔguǎn) – Supervisor, and so on. This emphasizes the role rather than the individual, reflecting the importance of hierarchy in Chinese business culture.
In stark contrast to Chinese business etiquette, American workplace culture generally favors a more casual approach. In the US, it’s common to use first names regardless of position or seniority. For instance, even interns might address the CEO by their first name, which would be considered impolite in Chinese culture. American businesses value egalitarianism and approachability. Using first names is seen as a way to foster a sense of equality and open communication. However, in certain formal settings or with high-ranking government officials, Americans may still use titles and last names
The Chinese approach to addressing colleagues reflects deeply ingrained cultural values of respect, hierarchy, and collective harmony. Using appropriate forms of address helps maintain social order and shows proper etiquette in professional settings. In contrast, the American preference for first names aligns with cultural values of individualism and equality. Understanding these differences is crucial for successful cross-cultural business interactions. While Chinese professionals might find the American style overly casual, Americans might perceive Chinese formality as distant or rigid. Adapting to local norms when doing business internationally can greatly enhance professional relationships and communication effectiveness. (474)
2. Chinese brands’ digital devices (computer, phone, and drone) （中国品牌电脑、手机和无人机）
Chinese Computer Brands
CNET reviews have named two Chinese computer companies among the top ten best personal laptops and desktops: Lenovo (联想 liánxiǎng) and Acer (宏碁 hóngqǐ).
Lenovo (联想 liánxiǎng)
The 联想 brand started in China in 2004. In 2005, it acquired the personal computer division of IBM, which had started the PC industry in 1981. Its products include PCs, tablets, mobile phones, workstations, servers, electronic storage devices, IT management software, and smart televisions. Lenovo is currently the world’s second-largest PC vendor with its top seller, the Think Pad. The headquarters for 联想 are located in Beijing, China, and Morrisville, North Carolina, U.S.A.
The 联想 website can be found at this address: http://www.lenovo.com/lenovo/us/en/index.html
Acer (宏碁 hóngqǐ)
Acer Inc. (宏碁), a Taiwanese multinational corporation, was established in 1976 by Stan Shih, his wife Carolyn Yeh, and a group of partners in Hsinchu City, Taiwan. Initially named Multitech, the company began as a distributor of electronic components and a consultant on microprocessor technologies. It gained prominence with the launch of its first product, the Microprocessor, an educational computer kit, in 1981. In 1987, the company rebranded to Acer, derived from the Latin word meaning “sharp” or “acute,” reflecting its focus on innovation.
Over the years, Acer evolved into one of the world’s leading manufacturers of personal computers, laptops, and various electronic devices. As of 2024, it ranks as the sixth-largest PC vendor globally by unit sales. Acer is known for its diverse product range, including gaming PCs under the Predator brand, and a commitment to sustainability and corporate social responsibility initiatives.
China has emerged as a powerhouse in both smartphone and drone technology, with several innovative brands making significant global impacts. Chinese Smartphone Brands The Chinese smartphone market is highly competitive and dynamic, featuring several prominent manufacturers. Xiaomi stands out as a leader, known for offering high-quality smartphones at affordable prices. Founded in 2010, Xiaomi (小米 Xiǎomǐ) has gained a reputation for providing value for money and innovative features like their custom MIUI interface.
.Other notable Chinese smartphone brands include:
- 华为: Huáwéi Huawei: A long-standing market leader known for advanced technology
- Oppo : Ōupō: Recognized for innovative camera technology and stylish designs
- 一加: Yījiā OnePlus: Initially a “flagship killer” brand that now offers premium devices
- 荣耀: Róngyào Honor: Formerly a Huawei sub-brand, now operating independently
- Vivo Wéiwò: Another significant player in the smartphone market
Chinese Drone Manufacturers
China dominates the global drone industry. DJI is the undisputed leader, controlling approximately 80% of the world’s commercial drone business.
Headquartered in Shenzhen, DJI (大疆 Dàjiāng) produces a wide range of drones for photography, agriculture, forestry, and security applications
Other prominent Chinese drone companies include:
- JOUAV 纵横股份Zònghéng Gǔfèn: A leading industrial-grade UAV manufacturer with over 360 drone patents
- Autel Robotics 道通智能 Dàotōng Zhìnéng: Known for high-quality consumer and professional drones
- EHang 亿航智能 Yìháng Zhìnéng : Recognized for user-friendly drone technology
- XAircraft 极飞科技Jífēi Kējì: Manufactures various drone models and accessories
These Chinese brands have not only captured significant market share but have also driven innovation in both smartphone and drone technologies, offering advanced features at competitive prices. Their global success demonstrates China’s growing technological prowess and ability to compete in high-tech industries.